Case StudyRestaurantLocal SEO

From Invisible to Page 1: How a Leicester Restaurant Tripled Their Online Orders

Published May 2026 · 5 min read

The Problem

The client had been running a successful restaurant on Belgrave Road for over 8 years. Loyal regulars, brilliant food, strong reputation in the community. But they had a problem they didn't even know about.

When we searched "Indian restaurant Leicester" on Google, they were nowhere. Not page 1. Not page 2. Not even page 5. Their entire online presence was a Facebook page with 200 likes and a listing on Just Eat that was buried under competitors.

Meanwhile, newer restaurants with half the quality were ranking on page 1 and stealing customers simply because they had better websites and SEO.

"We've been here 8 years and these new places are getting all the Google customers. We didn't even know SEO was a thing."

What We Did

Week 1–2: Website Redesign

Their old website was a template from 2019 — slow, not mobile-friendly, and with zero SEO. We built a completely new site from scratch:

• Fast, mobile-first design (loads in under 2 seconds)
• Online menu with high-quality food photography
• Click-to-call buttons on every page
• Online ordering integration
• Proper SEO structure: title tags, meta descriptions, schema markup
• Location pages targeting "Indian restaurant Leicester", "best curry Belgrave Road", etc.

Week 2–4: Google Business Profile Overhaul

• Claimed and verified their Google Business Profile
• Added 25+ professional photos
• Optimised business description with local keywords
• Set up Google Posts (weekly specials, events)
• Implemented a review generation strategy — went from 12 reviews to 67 in 60 days

Week 4–12: Local SEO Campaign

• Built 40+ local citations (Yell, TripAdvisor, Thomson, FreeIndex, etc.)
• NAP consistency audit and fixes across all platforms
• Created location-specific blog content
• Earned local backlinks from Leicester food blogs and community sites
• Monthly reporting with clear metrics

The Results

Within 90 days:

• Website traffic: from ~120 visits/month to 530 visits/month (340% increase)
• Online orders: tripled — from ~15/week to 48/week
• Phone calls from Google: from 8/month to 45/month
• Google Maps views: from 400/month to 2,800/month
• Review score: maintained at 4.7 stars across 67 reviews

"I didn't think a website could make this much difference. We're busier than we've been in years — and it's all from Google. I wish we'd done this sooner."

Key Takeaways

1. A great product isn't enough — you need to be visible where customers are searching
2. Google Business Profile is non-negotiable — it's often the first thing customers see
3. Reviews build trust and rankings — a systematic approach to getting reviews pays off fast
4. Local SEO compounds over time — the longer you invest, the harder it is for competitors to overtake you
5. Website speed and mobile matter — a 2-second site converts 3× better than a 6-second site