Why speed matters
Google's Core Web Vitals are now a confirmed ranking factor. They measure three things: how fast your page loads (LCP), how quickly it becomes interactive (FID), and how visually stable it is (CLS). Fail any of these and Google pushes you down the rankings.
But it's not just about Google. Every second of delay costs you roughly 7% in conversions. A site that loads in 2 seconds converts 3× better than one that loads in 6. Speed is money.
What we fix
- Image optimisation — compress, resize, and convert to modern formats (WebP/AVIF)
- Code cleanup — remove unused CSS/JS, minify, defer non-critical scripts
- Caching — browser caching, server-side caching, CDN setup
- Hosting review — if your host is the bottleneck, we'll tell you and recommend better options
- Plugin audit — remove bloated WordPress plugins that slow everything down
- Lazy loading — images and videos load only when they're about to be seen
- Database optimisation — clean up post revisions, transients, and bloat
- Core Web Vitals — fix LCP, FID, and CLS issues flagged by Google
Pricing
Speed optimisation starts from £150 as a one-time fix. We audit your site, identify every bottleneck, and fix them. You get a before/after report showing the improvement.
For ongoing speed monitoring, it's included in our maintenance packages from £50/month.
Frequently asked questions
How do I know if my site is slow?
Run your site through
Google PageSpeed Insights. If your score is below 70 on mobile, you have a problem. Or just open your site on your phone using 4G — if it takes more than 3 seconds, it's too slow.
Will speed optimisation break my site?
We take a full backup before touching anything. All changes are tested before going live. If anything breaks, we roll back immediately.
How much faster will my site get?
It depends on how bad it is now. We've taken sites from 8+ seconds down to under 2 seconds. Most sites see a 50-70% improvement in load time.
Is this a one-time fix or ongoing?
The initial optimisation is a one-time project. But sites can slow down again over time as content is added. Our maintenance plans include ongoing speed monitoring.
How slow is your site?
We'll run a free speed audit and show you exactly what's slowing you down — and what it's costing you.
Get Your Free Speed Audit →