The Problem
This dental practice had been serving Leicester for over 15 years and had an excellent reputation — among existing patients. The problem was new patient acquisition. Their website was built in 2018, loaded slowly, was not mobile-friendly, and ranked on page 4 of Google for "dentist Leicester".
Meanwhile, two newer practices with modern websites and active Google profiles were dominating the first page and capturing the majority of online searches. The practice was relying entirely on NHS referrals and word of mouth — leaving thousands of private patients on the table.
What We Did
Week 1–2: Complete Website Rebuild
- Modern, trust-building design — clean, professional, calming colour palette
- Service pages for every treatment — general dentistry, cosmetic, implants, hygiene, emergency
- Online booking integration — patients can book 24/7 without calling
- Mobile-first — 65% of dental searches happen on mobile
- Page speed under 1.5 seconds — the old site took 8 seconds to load
Week 2–4: SEO Foundation
- Google Business Profile overhaul — new photos, complete service list, booking link, updated hours
- Local citations — 40+ directories cleaned up and standardised (name, address, phone consistency)
- On-page SEO — every service page targeting specific search terms
- Schema markup — Dentist, MedicalBusiness, and FAQPage structured data
Month 2–3: Content & Reviews
- Blog content — "Best dentist in Leicester", "Emergency dentist Leicester", treatment guides
- Review strategy — automated follow-up asking happy patients for Google reviews
- Before/after gallery — showcasing cosmetic work (with patient consent)
The Results
Within 60 days, the practice had completely transformed their online presence:
- Page 1 for "dentist Leicester" — jumped from position 38 to position 6
- Page 1 for "emergency dentist Leicester" — position 4
- Google Maps top 3 — showing in the map pack for all dental searches in Leicester
- 14 → 42 new patient bookings per month — a 3x increase
- 32 new Google reviews in 3 months (4.8 star average)
- Online bookings: 0 → 28/month — patients booking outside office hours
"We had no idea how many patients we were losing to Google. Within two months our diary was fuller than it has been in years. The online booking system alone was worth the investment — patients booking at 11pm on a Sunday."
— Dr. Rachel M., Dental Practice, Leicester
What It Cost
- Website rebuild: £1,200 (one-off)
- SEO package: £350/month
- Total investment (3 months): £2,250
- Revenue generated: £18,000+ in new patient value
- ROI: 8x return on investment
Ready to fill your diary?
Whether you are a dental practice, clinic, or any service-based business — the formula works. Let us show you what is possible.
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