The Problem
James had been running his plumbing business in Oadby for over 8 years — all through word of mouth and the occasional Checkatrade lead. He had no website, no Google Business Profile, and no way for new customers to find him online.
The problem? His competitors did. A newer plumber in the same area had a professional website and was ranking on Google Maps — scooping up all the "plumber near me" and "plumber Oadby" searches. James was losing work to someone with less experience simply because they were visible online.
What We Did
Week 1–2: Website Build
- Custom 5-page website — homepage, services, about, gallery, contact
- Mobile-first design — 70% of his customers search from their phone
- Click-to-call button — one tap to ring him directly
- Service area pages — targeting Oadby, Wigston, and surrounding villages
- Fast loading — under 2 seconds on mobile
Week 2–4: Local SEO Setup
- Google Business Profile — created and fully optimised with photos, services, and service area
- Local citations — listed on 35+ directories (Yell, Thomson, FreeIndex, etc.)
- Review strategy — set up a simple system to collect Google reviews from happy customers
- On-page SEO — every page optimised for target keywords
Month 2–3: Content & Link Building
- Blog content — "How to find a reliable plumber in Oadby" and similar local content
- Schema markup — LocalBusiness and Service structured data
- Ongoing optimisation — monitoring rankings and adjusting strategy
The Results
Within 90 days, James went from completely invisible online to dominating the local search results:
- Page 1 for "plumber Oadby" — position 3 on Google
- Page 1 for "plumber near me" — showing up in the map pack for Oadby and surrounding areas
- Page 1 for "emergency plumber Leicester" — bonus ranking from broader SEO work
- 2 → 19 leads per month — an 850% increase in enquiries
- 15 Google reviews collected in the first 3 months (4.9 star average)
"I went from 2 enquiries a month to 19. I have had to hire another plumber to keep up. Should have done this years ago."
— James T., Plumbing Company, Oadby
What It Cost
- Website: £750 (one-off)
- Local SEO: £250/month
- Total investment (3 months): £1,500
- Revenue generated: £12,000+ in new jobs
- ROI: 8x return on investment
Want results like this?
Every business is different, but the formula is the same — get found, get chosen, get paid. Let us show you what is possible.
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